It's the scariest part of PR you can possibly imagine:
Entertainment PR.
How is this any scarier, you may ask, than political PR or corporate PR where millions of dollars or legislature can rest in the balance?
They say that PR is a 24/7 job. Entertainment PR is a 30/7 job, in that you might as well tack on an extra 6 hours to your day because you're going to need it. Entertainment PR is crazy. Capital Crazy, even, especially in mainstream entertainment PR (like pop music PR). Imagine doing everything you can to create a good image for your client, yet you have everyone surrounding your client and even your own client just waiting to tear it all down the moment you relax and step back for a moment.
Entertainment PR is a vicious world. People don't WANT you to make a good image for someone. If they see you doing it, half the time they'll aim to destroy it on-sight (i.e. paparazzi). And when you're trying to rebuild from the ruin, you get that Sisyphus feeling of pushing a boulder up a neverending, ever-slanting hill.
So how do you cope?
Frankly....you just go do it. If you don't, then it all falls apart and stays apart. It's your job as entertainment PR to make sure that it can stay together long enough to make an impact each time.
Have fun.
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Scary to think about especially since entertainment PR is exactly what I want to do. I know it is a lot of work but I have always been a perosn who did not want their job to run their life. Looks like that is exactly what this owuld do. SOmething to think about for sure.
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